Financial advertisements exist to communicate significant information as well as appealing offers to the public at large. Banks, savings, mortgages, insurance and investments are the major focus of such advertisements. These ensure transparency and successfully connect with the public in matters of finance and similar technical aspects. The object of financial advertising may be to borrow or lend money, conduct all kinds of insurance, sell shares, unit trusts, bonds and pension funds or report financial results. Print media is generally used for such advertisements, newspapers, local and national being a major means. Classified display advertisements in newspapers are idyllic for such ads in order to capture attention, including unanticipated ones. During composition of such ads, the safeguarding of the company’s image should be kept in mind.

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