DNA – Mumbai’s Premier English Newspaper

Daily News Analysis or what is better known as DNA has merged to be a highly popular regular broadsheet of the country.  Launched in the year 2005, the rights of publishing DNA is jointly held by Diligent Media Corporation (owners of Dainik Bhaskar) and the Essel Group.

Reasons for Popularity:

DNA has always been identified as bold newspaper that promised to challenge and change existing conventions about newspapers in India.   During its early days DNA dared do away with the editorial page, thereby attracting relentless flak from the editorial groups.  Soon DNA also became the first newspaper of the country to sport an all color page format.

All these strategies adopted by DNA were to capture the imagination of the younger readers in the country.  DNA’s interactive and trendy reporting has helped young readers from happening cities like Mumbai and Bangalore in familiarizing themselves with current affairs.  Today the total readership of DNA stands at a groundbreaking 12.42 lakh in Mumbai alone while the remaining editions constitute another 8 lakh. Supplements like AFTER HRS & YA (Young Adults) published along with the main newspaper has also attained immense popularity amongst readers. 

Growth of advertising in DNA:

DNA reaches out to readers scattered across Bangalore, Mumbai, Pune, Indore, Jaipur & Ahmedabad.  Advertising in DNA not only ensures wide reach it also helps you promote your brand amidst the youth.

Competition:

Mid Day and Time Of India are the two main competitors of DNA in places like Mumbai & Pune.  However it would be very hard for any newspaper to divert the young minds already following DNA on a regular basis.