Know The Factors That Affect Newspaper Advertising Rates

In India, there are about 82,237 newspaper/periodicals available that are registered with the Registrar of Newspapers for India (RNI) as on the year 2016. Many of them are registered in 100 other languages including dialects and a few foreign languages. About 8000 newspapers are published in the Hindi Language followed by 1500 English newspapers, 1000- Urdu newspapers, 800 – Gujarati newspaper, 500- Bengali newspapers, 650- Telugu newspapers, 600- Marathi newspapers, 300- Tamil Newspapers and so on. Thus, when it comes to newspaper advertising it becomes really difficult to decide out of so many newspapers which one to choose for advertising in India.

Newspapers are one of the most cost effective ways of advertising. So they are always the first choice of every advertiser. While choosing a newspaper an advertiser needs to know what type of audiences they want to reach out and accordingly, they can select the newspaper. While deciding on the newspaper the advertisers also consider its circulation and readership numbers. More popular a newspaper will be the advertising cost will be higher. The newspaper advertising rates also depend on this factor and the cost differs for each edition.

Before you advertise, you must be aware that newspaper ad rates vary widely from one newspaper to another. For instance, a National newspaper will be little costlier than the local or regional newspaper. Apart from the newspaper rate, there are several other charges that add- up to the total advertising cost. One of them is the ad category. At the time of booking newspaper ads, one needs to select the appropriate category under which the ad will get published in the newspaper. The reason for selecting the category is to bring focus to your ad. In simple words, it helps to highlight your ad among the clutter and increases the rate of responses.

Besides newspaper editions and ad category, the ad format also affects the newspaper advertisement cost. Primarily there are two ad formats that are used extensively while advertising in newspapers one is classified Text and the other one is classified Display. The cost of both these formats is different due to the difference in their ad format. Both are calculated in a different way like classified texts are charged on the basis of per lines/words/characters used in the ad content and classified displays are charged on the basis of per square centimetre unit. For any additions or enhancements, you need to pay an additional cost which will sum up to the total newspaper classified advertising cost.

So if you are planning to book ads in Newspapers via releaseMyAd, just visit our website and get started with the ad booking process. Our website is one of the simplest platforms through which you can book ads in any newspapers. Our media experts are there to assist you in the ad booking process so if you find any difficulty in booking the ad please feel free to contact us! We are the largest online ad booking agency so with us you can be sure to get the best advertising services for your newspaper classified ads.  

Our Ad booking process:

The ad booking process on our website is very simple; it will take only a few minutes to complete this entire process.

  •    Visit our website (www.releasemyad.com)
  •    Select the newspaper, category and location
  •    Next, compose your ad matter or upload your creative in case of Classified Display ads
  •    Now choose the release date/s and proceed to make the payment on our website.

So now get ready to see your classified ad in the popular newspapers of India. For any assistance regarding the ad booking, call us today at 09038015241 or write to us at book@releasemyad.com.

Get the Newspapers Advertising Charges Instantly via releaseMyAd!

You might have wasted a lot of time running after agents or publication houses for knowing the newspaper ad rates. Probably you have tried to find out several other ways to get the original advertising rates of newspapers. But unfortunately, all your efforts might have gone in vain. So here in this blog, you will get all relevant information regarding newspaper advertising charges.

Newspaper advertising is one of the most common and cost effective modes of advertising. No other advertising medium would give you that extraordinary reach or exposure which only newspapers can offer. It provides a platform that connects the readers directly to the advertisers. All these features make this platform the most preferred among the advertisers.

The newspaper advertising cost depends on various factors firstly it depends on the edition you choose as each edition has a different rate.  Secondly the ad category you select to advertise and thirdly the ad format in which you want to advertise in the newspapers. All of these factors have separate charges which get added in your total advertising cost. These elements are essential for newspaper advertising so one needs to pay for this.

The newspaper ad rates also depend on the newspaper you choose, for instance, the national newspapers are little costlier than the regional newspapers. Also, the newspaper’s circulation and readership numbers have an impact on the newspapers advertising cost.

So if you are looking for the cost of newspaper ads in India, you can visit the ad booking portal of releaseMyAd to get the rates of all Indian Newspapers. In 2008 releaseMyAd was founded with the idea of booking classified ads online in national and local newspapers of India.

With the aim to make advertising easy for the clients, we brought the entire marketplace at your fingertips enabling the advertisers to choose from a wide range of options to fulfil their advertising goals. releaseMyAd simplifies your advertising experience by saving time and money. It eliminates the hectic process that one has to go through earlier.  We are authorised by INS, the main governing council of media publications, so the publication house sends us direct ad rates without any extra commission charge.

releaseMyAd Ad booking process: Our ad booking process is very simple; it will take only a few minutes to book your ad. So follow these 4 steps below:

                             1) Visit our website (www.releasemyad.com)

                             2) Select your preferred newspaper, category and city

                             3) Enter your ad text and choose the publication dates

                            4) Now proceed to make the payment through our various online or offline modes available our website.

      In case you find any difficulty in booking your ad feel free to call us at 09830629298 or write us at book@releasemyad.com. Our executives will get back to you within 24 hours.

Know the newspaper advertising rates from the leading advertising agency releaseMyAd!

Newspaper advertising is one of the most primary forms of advertising that has been around longer than any other form. Being the most traditional medium, it is the first preference of every advertiser. The reason behind this is pretty simple as they provide extensive reach and economical rates. The cost of advertising in newspapers is comparatively lower than in any other advertising medium. It is the most cost effective way to reach out one’s target audience.

Newspaper advertisements tend to serve several purposes like delivering personal messages, promotion, selling, issuing public notifications and so on. The newspapers are not just a medium of news and information but it provides a platform for the advertiser to communicate directly with the target readers.  It is a platform which is meant to help individuals or businesses who are not known to each other but intend to communicate with each other for business or personal purposes.

In any Indian newspapers, advertisers can book ads under different categories which include matrimonial, recruitment, property, business, announcements, obituary, Public Notice, court and marriage notices, services, travel and computers.  It is very important to book your ads under proper categories as this will help your readers to find your ads easily among the clutter. Assigning your ad content under proper category not only increases your visibility but it helps you to get relevant responses.  

When it comes to advertising in the newspapers, the primary question that concerns any advertiser is ‘how much will be the cost of newspaper advertisement?’. This is quite common because everyone works on a particular budget and they target to achieve their marketing goals within that specific amount. releaseMyAd understands the requirement of every advertiser which is why we provide rates in different ranges to allow anyone advertise comfortably in their preferred newspaper.

So if you are planning to book ads in newspapers then releaseMyAd is there to help you. Through our ad booking portal, you can book your ads in just a few minutes in your preferred Newspapers. Not only that you can compare the ad rates but you can also check the newspaper advertising rates for placing your ad. Over the years releaseMyAd has served many clients successfully because of their profound knowledge of the recent market trends. releaseMyAd, the largest online ad booking platform is authorised by INS, the main governing council of media publications. The publication house sends us direct ad rates without any extra commission charge. Also, you will get the best opinion from our media experts to earn a high ROI from your ad campaign.

 releaseMyAd Ad booking process: Our ad booking process is very easy; it will take only a few minutes to book your ad. So follow these three steps below:

  • Select Ad Type, Newspaper & Location: Select Classified Text or Classified Display Ad or Display as per your requirement. Choose your preferred newspaper, location and category.
  • Compose Ad: Compose your Ad with the help of the given sample or you can use the pre-designed templates for classified display or Display ads.
  • Select Date & Make Payment: Select the release date/s and review the booking details.  Once you finalise that proceed to make payment by any online/offline modes to confirm your booking.

In case you find any difficulty in booking your ad, feel free to call us at 09830629298 or write us at book@releasemyad.com. Our executives will get back to you within 24 hours.

How to Determine The Right Budget for your Newspaper Ad Campaign?

Budget, a word that pops up first in everyone’s mind, leave alone an advertiser. Everyone interested in advertising intends to be sure of how much investment needs to be made behind a successful advertisement campaign. One also needs to be sure of the elements that lead to the expenses associated with the advertisement.

To respond to that, there are quite a few factors which regulate the budget of an advertisement and needs to be published in a newspaper. In this case, the medium is already been determined, which is Newspapers and the elements that manipulate the expenditure for any newspaper advertisement are listed below:

Choice of Newspaper

Many of few may be wondering that how can the newspaper choice affect the budget for an advertisement. Well, the truth is that every newspaper is not as popular as a few are and not all newspapers have the same circulation or readership.

More popularity, higher circulation and wider readership lead to a higher price tag for a newspaper advertising space. Simply because all these factors ensure more eyeballs for an ad and of course higher visibility leading to better responses.

For instance, if you intend to advertise in Times of India, then naturally the budget will be higher when compared to an ad published in a less popular newspaper such as Midday. As TOI has a much higher circulation (around 31.4 lakhs) than The Telegraph (around 4.84 lakhs), rather the former is the most widely circulated English daily of India.

Frequency of Ad

The frequency of an ad is always a factor that manipulates the budget of a campaign. This frequency of the advertisement is associated with the objective that needs to be addressed with it.

Multiple Ads-Brand awareness advertisements require a lot more visibility on a frequent basis to make the target audience accustomed to the brand name, therefore, this objective requires advertisers to publish a single ad multiple times or multiple ads in multiple newspapers with consistent gaps between each release.

Running Ads- Certain advertisements need to be published at the time so that they run parallel with the event that’s being promoted. In the sense that, if a Shopper’s Stop is giving out a massive sale with attractive discount offers during the festive month of October, then they need to promote the event during the course of the month of October, if possible, on a daily basis. This can ensure a huge number of footfalls but will also be an expensive affair as the same ad cannot be run every day, but new ad creative needs to be conceived individually for different days.

One Time Ads- Notifications are the least expensive ones as they need to be announced only once as a formal announcement. It is the just straightforward intimation to the public about a personal development or change or a notice issued in public interest.

Ad Specifications

Ad specifications refer to the size, position and placement of an advertisement in a newspaper. So it is essential to comprehend that the cost of an advertisement is decided as per the size or space occupied by it in a page, the position or section of the page it is placed on and the page or supplement it is printed on.

The size of the ad is measured in terms of the height and width calculated in centimetres.

The position of the ad varies depending on the corner or area of the page it is printed such as upper half, lower half, upper right or left corner and lower right or left corner.

The placement of the ad makes the cost vary as per the page selected, which can be the front, back, third or any page and it can also be printed on a preferred supplement.

For instance, if an ad is printed on the front page, an extra premium will be added to it unlike an ad printed on any page.

Rate Negotiations

Negotiation is the most important part of budget allocation for an ad campaign. So an advertiser needs to be careful while negotiating the rates for newspaper advertisements. A simple strategy can ensure that you get the maximum out of the money invested in the ad campaign. Two things must be considered while confirming the release of your advert as are specified below:

Packages It is always advisable to opt for packages in case of multiple city or district or state releases rather than choosing individual editions of a newspaper. This saves on a huge amount of money as packages offer hefty concessions on newspaper ad releases.

Insertions offer Insertion offers to refer to bulk booking offers such as “Book 5 and Get 3 ads for free” or “Get 6 ads for the Price of 4”. It is quite evident that such bulk bookings help save a lot of money due to the availability of such insertion offers, which in turn can make quite a positive difference to your advertising budget.

So get set and be smart while you allocate your budget for your newspaper ad campaign!