Hindu is an Indian daily newspaper launched in 1878 and now it has become one of the popular English dailies in the Southern part of India. It is now published from eighteen locations across nine states, namely Bangalore, Chennai, Hyderabad, Thiruvananthapuram, Vijayawada, Kolkata, Mumbai, Coimbatore, Madurai, Noida, Visakhapatnam, Kochi, Mangalore, Tiruchirapalli, Hubballi, Mohali, Allahabad and Malappuram. So advertisers can easily choose this medium for advertising in the target market.
Classified ads in Hindu newspaper are one of the most cost-effective modes of advertising. They have lower ad rates and are circulated across million people. Besides publishing news on local and global affairs, this newspaper publishes articles on sports, business, politics, entertainment, health, fashion and lifestyle etc. So they attract more and more readers from different age groups.
In Hindu newspaper, advertisers can book ads under different categories which include matrimonial, property, recruitment, business, personal, vehicles, announcement, services, situation wanted, public notice and tenders, travel, retail, change of name, lost and found, obituary, astrology, computers etc. You can advertise under any of these categories in two different formats i.e through Classified Text or Classified Display. In classified text advertisers can book ads in simple texts and also they can use enhancements like borders, tick marks colours to highlight the ad. They are charged on the basis of per lines used in the ad content. On the other hand, advertisers can also opt for the second option for advertising i.e through the classified display. Classified displays are also known as column ads and are charged on the basis of per square centimetre unit.
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