classified adverts | Newspaper Advertising Encyclopedia

December 30, 2022December 30, 2022

Newspaper classified ads are in higher demand than one might think!

The media plays an indispensable role in our world today. It is the media that serves to inform the people regarding events in the country and the world, to make people more knowledgeable on a variety of topics, to spread awareness on issues of public interest, and to advertise.

Newspapers are an integral part of the media landscape in the modern world. The humble newspaper is a staple in households across the country, and they are regarded as authentic and reliable sources of the news, as well as information on various subjects and topics of interest. As a result, people in India have a very favourable impression of the newspaper.

Even as it is all too common to see people glued to their mobile phone screens today, it does not imply that print media is obsolete by any means. There have been significant changes in the way people consume content over the last two decades, and this “digital disruption” can be largely attributed to the ability to access all the information in the world within just a few key swipes or screen taps.

The sheer abundance of information all around us has led to a fair number of people to debate and even question the relevance of printed publications, such as newspapers, in an age where mobile phones and tablets are able to display and store publications in an electronic format. However, there are some key aspects that hold printed newspapers in good stead.

Newspaper classified advertising has a very big advantage in that it enjoys a high level of credibility. Advertisements in printed publications, such as newspapers carry the impression that the company spent money on advertising, and thus, the advertisement is legitimate and trustworthy.

Even though information is easily available on the internet, a lot of the said information is not verified or fact-checked. In the case of newspapers, every article and every story is thoroughly checked and crosschecked before they are sent for printing.

In a country like India where, in spite of the enormous advances in technology over the years, there are many parts of the country where high speed internet services are still not easily available. Additionally, many people are still not conversant with how to use modern day gadgetry. For these people, the daily newspaper is their only way to find out all the latest news.

Additionally, holding a newspaper in one’s hands and reading it while turning the pages provides readers with an unparalleled feeling of enjoyment, much like reading a book.

For all these reasons, one can safely say that newspapers are very much in style in today’s world! That being said, space in newspaper pages is in high demand for advertisements as well!

releaseMyAd is here to help you book newspaper classified ads online seamlessly and within minutes. Being the largest self-service online ad booking platform in India, releaseMyAd offers you an ad booking service like no other. With its strategic ad placement techniques and a strong network of advertising partners located across the country, releaseMyAd is proud to guarantee you the lowest rates for all your advertising needs.

October 27, 2022October 27, 2022

Why are online newspaper classified ads so lucrative?

It goes without saying that the way people consume content nowadays is vastly different from how they used to even two decades ago. Nowadays, people are able to access all the world’s information on their personal devices, such as their mobile phones or tablets. As a matter of fact, it would be safe to say that people nowadays are glued to their phones and tablets, and one need not look far even. This is because technology has made it possible to not just consume content, but also stay updated with all the latest news. All of this, instantly.

In turn, this has led many people to ask if the digital revolution means the end of print media. While digital media is without a doubt the way forward in our world, this does not mean that print media, such as newspapers will go obsolete anytime soon. The reasons for this are many.

For starters, even though one may argue that the internet affords people access to a wealth of information that is virtually limitless, it is extremely difficult to tell for sure how much of that information is accurate. Needless to say, verification is not always easy, and in some cases, not possible. Therefore, newspapers are credible and authentic, as the stories and articles published in them need to be properly vetted and fact-checked before they are printed.

The information available on digital platforms and even on some websites are often presented in a highly cluttered manner, whereas articles and stories in newspapers are presented in a structured and categorised manner, which makes it easy for people to find the specific section or topic that they are interested in.

Thirdly, India is a country with a vast population of over a billion people. Many people, especially those living in rural areas, are not proficient in the use of modern day gadgetry, while others are simply unable to afford a smartphone or a tablet. For them, the printed newspaper is their only source of getting to know the latest news.

Additionally, while electronic devices provide a great deal of convenience, they are no match for the thrill of holding a newspaper in one’s hands and reading it.

For all these reasons, newspapers are still very relevant today. They also have a stronger convincing power, so advertising in newspapers is big business today. To enable people to book ads easily, numerous platforms that offer online newspaper classified ads to be booked within minutes have gained great popularity in recent years.

One of the most renowned names in the field of ad booking is releaseMyAd. releaseMyAd has been in the advertising industry for more than a decade, and is the largest self-service online ad booking platform in India today. With its strategic ad placement techniques and a strong network of advertising partners located across the country, releaseMyAd is proud to offer you the lowest newspaper advertisement rates anywhere.

December 18, 2020December 18, 2020

Newspaper Classified Ads: The Unsung Heroes

Contrary to popular belief, newspaper classified advertisements as we know them have existed since the 1600s. However, the evolution of this form of advertising can be traced back to the ancient Egyptian civilisation, where, in around 2000 BC the Egyptians invented outdoor advertising. In around 59 BC, the Romans published the ‘Acta Diurna’, or the “Daily Acts”.

The first evidence of handwritten news sheets dates back to China in 206 BC. These news sheets were produced by the government and called ‘tipao’. However, it wasn’t until the 1600s that public posters stuck to posts and walls for lost property became commonplace.

The first newspaper advertisement was published in the Boston News-Letter in the year 1704, even though the first printing press in the United States arrived in 1638 in Cambridge, Massachusetts.

Over the centuries, the importance of advertisements has only grown. Newspapers, being publications that contain written information about currently ongoing events, have always been in high demand. Newspapers today offer a rich selection of content for readers, catering to each and every taste. Likewise, newspapers have a dedicated section for classified advertisements with the ads arranged according to their ad category, such as matrimonial, property, education, retail, public notice, lost and found, computers, services, etc.

In recent years, more and more people have chosen to go digital, consuming news online on personal devices such as mobile phones and tablets. This has cast doubt on the future of newspapers, especially considering more and more newspapers are now available online, either offering a truncated version of the print publication online, or offering online subscriptions by blocking articles with a paywall.

Even though there is no doubt that digital is indeed the way forward, newspapers aren’t going extinct anytime soon. Definitely not in India, at least.

For Indians, newspapers have always been an integral part of the household. Elders in many Indian families cannot imagine their breakfast without poring over the latest headlines or doing the daily crossword. Newspapers in India have been treated as a lot more than just a bunch of sheets of paper. They are regarded as reliable and authentic sources of the latest news and a host of other information on a variety of topics. It is no doubt that classified ads are still among the most popular forms of advertising today.

releaseMyAd has been in the advertising industry for more than a decade and is thoroughly conversant with the ins and outs of classified advertising. You can leverage this highly lucrative medium to reach out to your target audience by booking a classified ad online on releaseMyAd’s easy-to-use ad booking platform. With its strategic ad placement techniques and a strong network of advertising partners located across the country, releaseMyAd guarantees you the lowest rates for all your advertising needs.

October 26, 2020October 27, 2020

Newspapers Are not Going Away Anytime Soon – Book Your Newspaper Classifieds!

For centuries, the humble newspaper has been not just been a source of the latest stories happening in a country and around the world, but a treasure trove of a host of other information, such as health tips, opinion pages, short stories, recipes, puzzles, events in and around a city, horoscopes, interviews and of course, advertisements.

Even to this day, as the easy accessibility to a wealth of information has been made possible within seconds thanks to the internet, the newspaper is still widely regarded as an authentic, trustworthy and dependable source of news and other information. Newspapers have, over centuries, been a channel for the widespread dissemination of information, for influencing public opinion and as a medium of advertising.

A less obvious reason that newspapers will still remain a popular form of media in the foreseeable future is because of the sheer aesthetics of the newspaper itself. Nothing beats the look and feel of a newspaper in print, regardless of the ease and swiftness of finding all the necessary information online. The sheer feeling of holding a newspaper in one’s hands and turning each page one by one, reading text on paper and the ability to keep it as an object for posterity are impossible to be substituted by information presented on a screen.

Additionally, in a country like India, a large number of people are still technologically challenged and unfamiliar with the internet. The newspaper is the default choice for them.

The very purpose of advertisements has always been to educate, inform and encourage prospective customers to purchase a product or service. Newspaper classifieds are a very common form of advertising that are significantly cheaper than other advertisements in a newspaper which take up a lot more space and are more elaborately designed. As the name suggests, classified ads are called so because they are arranged on the basis of their specific ad category, such as matrimonial, education, property, retail, public notice, etc. Classified ads have existed for over two hundred years and is one of the most popular forms of advertising even today.

These ads are usually very short, and they are typically charged on the basis of number of lines or number of words. They are one column wide and contain all the relevant information in a small space as well as details of how to get in touch with the person or organisation who placed the ad.

That being said, newspapers are here to stay, even with the raging digital revolution. So don’t worry, book classified ads online through releaseMyAd and get your message across to your chosen audience. Whatever your message is, you can always rely on a newspaper classified to make yourself more visible. releaseMyAd is India’s largest self-service ad booking platform with over a decade of experience in the ad booking industry. Whichever newspaper you want to advertise in, releaseMyAd makes booking online classified newspaper ads a seamless and hassle free experience. With its network of advertising partners located across the length and breadth of India, releaseMyAd is proud to guarantee you the lowest rates for all your advertising needs.

September 28, 2020September 28, 2020

Newspaper Classifieds: A Lifeline for Millions!

Classified advertisements are a form of advertising that is most commonly seen in newspapers. These advertisements are much cheaper than other larger advertisements (such as display advertisements, which take up a lot more space and contain more elaborate designs). Classified advertising has existed for over two hundred years, and still remains one of the most popular forms of advertising.

Classified advertisements are typically short, as they are charged on the basis of number of lines or number of words used. These ads are one newspaper column wide and an average classifieds page in a standard broadsheet newspaper can contain over 60 classified ads.

Classified advertisements are very easy to book as all one requires to do is compose a short copy of the advertisement, containing all the relevant information as well as one’s contact details. For those seeking to design more complex advertisements or with more elaborate designs, many publications and agencies offer specialised services.

The ease of booking a classified ad helps individuals as well as small business owners reach their respective target audiences by focusing on the specific ad category, such as property, vehicles, retail, public notice, matrimonial, business etc. This makes the advertisements attractive to people who are serious about transacting with you. Another major advantage of classified ads is that of localised targeting. If you want to sell machinery or car parts in Kochi, placing such an ad in the Kochi edition of a national newspaper or a local newspaper that is circulated in Kochi is most effective as your customers are located there.

In India, a very large number of people run family businesses, small proprietorships or are traders. Classified ads are an extremely important medium for them to advertise as they often lack the budgets for advertising in other media spaces such as billboards, TV or radio. Classified ads are also extremely helpful for a host of other purposes such as personal ads, lost and found ads as well as ads that must be published as a legal requirement such as change of name ads. These ads all appear in the classifieds section in a newspaper.

Book your newspaper classifieds through releaseMyAd, India’s largest self service ad booking platform with a strong nationwide presence and a wide network of advertising partners across India. releaseMyAd, with its more than a decade of experience in the ad booking industry, helps you reach out to your target audience in your chosen location. Offering you guidance and support with booking your ad right till the time your ad is successfully published, releaseMyAd helps to make booking your newspaper classified ads online a simple and seamless process.