Wondering how to book advertisements in newspapers? Here’s how!

Newspaper advertising has always remained the longest-running form of advertising and is available for businesses to market their products and services . It can provide everyone with exposure and leads, but the response rate might be less than overwhelming in comparison to other advertising mediums such as Radio, Television etc. Whether you are promoting a new business or you’re a veteran entrepreneur, the challenges of how to reach your customers in the best possible way is an all too familiar pain.

Why advertise in newspapers : Newspaper advertisements can be termed as print advertisements that are published in local, regional, national or international news publications on a daily or weekly basis. There is an increase in demand for newspaper advertising as it proved to be safe, reliable, effective and affordable. Newspapers earlier were used only to know about the social and political happenings in and around the country, but with the passing of time, the  role of the newspaper had also changed. Now it has become one of the best means of advertising. 

Ads in newspaper

Choosing Newspaper Carefully : Advertising in national newspapers can be expensive in comparison to advertising in local or regional newspapers. If your business trade is localized, it certainly makes more sense to focus on the local papers that the readers are more likely to read. Running ads in major metropolitan newspapers can be more effective if your product or service offering is strong and unique enough to pull in customers from throughout the readership or circulation area.

Advantages of advertising in newspapers: 

  • Better Reach – For people who read and follow newspapers, publishing advertisements in newspapers is the best way to reach out and target a large audience with minimum difficulty.  print advertising has massive potential in getting your message to your readers and encouraging them to act.
  • Focused Targeting – Depending on the types of publications, many newspapers offer ways in which businesses can target particular audience demographics through zip or postal codes. One can get even more focused by using a niche publication to target a specific demographic or origin.
  • Cost-Effectiveness – Publishing advertisements in newspapers works out to be far cheaper than other mediums, such as Television, Radio, Hoardings, Internet etc. Newspaper advertisements can also be customized to suit any budget, and package discounts can also be availed. Newspaper advertising typically costs less per thousand readers than many other forms of marketing.
  • Better Engagement – A majority of newspaper readers are more engaged with newspapers because they value the news more so than they do when scrolling through social media or casually watching television. Whether it’s print or digital, newspaper readers are highly engaged and super attentive.
  • Bridges the Gap Between Online and Offline – Even though it’s print, newspaper ads are highly effective in this digital age as a major section of consumers still trust print advertisements more than search engine ads.

Types of Newspaper Advertising

  • Classified Text ads: This is the most simplest and cost effective form of ad usually known as Liner Ads. The number of words used in the ad content usually determines the cost of the ad. It’s written in simple text and classified under the selected column by you in the classified section of the paper. There might be a few enhancements available which you avail by paying the extra charges like the background colour of the simple text, tick etc.  But it simply depends on if it’s available with the paper.
  • Display Classified ads: This type of ads are also published under the selected columns by you in the classified section of the paper usually known as a Box ad. In this format you buy an area in the classified page which you can edit & modify according to your needs with logos, images, colour, bold and highlighted text etc. which draws more attention of the reader and makes this ad format slightly costly. In general the available column size is fixed as predefined as per the paper house norms but the height of the ad is variable as per the ad size and the cost is determined on the basis of size in per square centimetre.
  • Display Ad: This ad format is also known as a Box ad but the difference is it publishes everywhere in the paper except the classified section.  In this format you buy an area either in the premium position like front page, back page, 3rd page, quarter page, or half page or in any page of the paper or in some predefined supplements or pull-outs published by the specific selected paper which you can edit & modify according to your needs with logos, images, colour, bold and highlighted text etc. which draws maximum attention of the reader because of its large size and makes it costlier among all other ad types. The cost varies as per the size and height of the advertisement.

Advertising in any national or regional newspapers can be done through the online ad booking agencies like ours. We let advertisers or companies browse through a wide range of newspapers and also one can view the ad rates of the different newspapers through our portal. 

releaseMyAd was founded in 2008 with the idea of booking share notice ads online in national and local newspapers of India. With the aim to make advertising easy for the clients, we brought the entire marketplace at your fingertips enabling the advertisers to choose from a wide range of options to fulfil their advertising goals. Our portal is designed in such a way so that anyone can book their ads without our help. Even if you face any kind of problem while booking, our executives will assist you. releaseMyAd simplifies your advertising experience by saving time and money. It eliminates the hectic process that one has to go through earlier. We are authorised by INS, the main governing council of media publications, so the publication house sends us direct ad rates without any extra commission charge.

Booking Steps

  • Newspaper Selection – Visit www.releasemyad.com and select your newspaper among the list.
  • Ad Type Selection – Once you have selected the newspaper, you will have to select the ad type you want to advertise in (Classified Text, Classified Display and Display) 
  • Location/ Package Selection – You need to select the location or discounted package according to your requirement. There are several discounted packages available based on the location that you select.
  • Compose Ad – For Classified Text ads, the ad needs to be composed in normal text and can be highlighted by selecting enhancements such as Tick, Bold, Color, Screen etc. For Classified Display and Display formats, the ad can either be composed with the help of pre designed templates or the creative can be directly uploaded mentioning the dimensions. 
  • Date Selection – The earliest possible date or the recommended focus day can be selected from the calendar. 
  • Make Payment – Choose your mode of payment (Online which offers payment via Debit Card, Credit Card or Net Banking) or (Offline which offers payment via Cash deposit, Cheque deposit or NEFT/ IMPS transfers)

On successful payment, you’ll receive an invoice confirming your ad booking and payment details. Your preferred newspaper ad is ready to be published on the specified date(s) once it passes through the editorial approval policies in your chosen newspaper.

Choosing to go the more traditional route of advertising in our digital-focused, forward-thinking society is not for every business. But for the right company, it can be a game-changer. Though it may seem like an old-fashioned advertising channel, newspaper ads are still relevant and still work for business growth. Like all marketing and advertising campaigns, you’ll want to make sure you’ve done thorough research on your target audience, your market in general, and your competitors, as well as the best newspapers for your business. Invest in creativity and design and don’t be afraid to think outside the box!

In case you find any difficulty in booking your ad feel free to call us at 09830629298 or write us at book@releasemyad.com. Our executives will get back to you within 24 hours.

Where Will Newspaper Advertisement Be 1 Year From Now?

Advertising in Newspapers

Since the era of British-ruled India, Newspapers have been an indispensable part of our lives. It has actively involved itself in informing and educating the public about the ongoing events around them.

It is without any doubt that Newspaper Advertising is facing tough competition from the Digital Media. If Experts are to be believed then there is a rise in the number of Advertisers who are willing to allocate their resources in these areas. 

With the Audience switching over to Social Media for information updates, Advertisers are concentrating their interests more and more in these territories to grab their attention. 

A Survey conducted by the Reuters Institute for the Study of Journalism, UK on English speaking Indians who have access to the internet showed that in spite of the print media being important, online platforms have a deep influence in the minds of the younger generation. 

56 % of the People under the age of 35 prefer online sites for news updates while only 16 % depending on the print. The study also shows that 38 % of People above 35 years old use Online sources and 27 %  of them choose print media. 

So, does that mean that Newspaper Advertising is supposed to disappear in the Future? Although it seems obvious, there is a catch. There are plenty of proofs claiming that Print Advertisements are set to increase in India and other emerging nations. 

Newspaper Companies can offer e-papers and websites for advertising. The presence of Regional Dailies are best to deliver messages and advertisements in the local Language that digital Media wouldn’t be able to do.

In the Age of fabricated and fake news, Newspapers serve to be trustworthy. People would believe an Advertisement in a Newspaper more than that on a social site. A good study would acknowledge that Newspapers are not to be taken lightly at any cost. 

5 Do’s and Don’ts in Placing Successful Newspaper Ad

Newspaper Advertisements can be highly advantageous with a less amount of expenditure. Apart from being traditional, they also reach a great number of Readers in a very short time period. Five Dos and Don’ts of placing a successful Newspaper Advertisement are as given below :

Advertise in Newspapers

Dos :

  1. Plan intensively to build a successful Newspaper Advertisement strategy. Study and do some research before embarking on the project to form an idea about the costs and benefits.
  2. Describe what sets you apart from others. Provide relevant information about your best features and attributes but keep it realistic always.
  3. For every Category of Newspaper Advertising, the target group must be well-defined. Be very specific about your requirements so that you may avoid unwanted responses.
  4. Choose a Newspaper that has a bigger area of coverage and is popular among its readers.
  5. Last but not the least, prepare an Ad Matter that is good to look at, easy to understand, and motivating.

Don’ts :

  1. Be scared to experiment. If a particular plan doesn’t work for you then feel free to change it immediately.
  2. Don’t keep away from connecting with your customers emotionally. Emotions become vital in deciding something rather than facts and figures.
  3. Forget to add a compelling Call to Action Statement in your Advertisement. Browse the internet to find some really good CTA statements that would draw more Business for you.
  4. Refrain from spending more than the budget once in a while if it proves profitable and helps in better lead generation.
  5. Fail to provide correct contact details in the Ad Content. 

A point worth mentioning in this context is that releaseMyAd with the knowledge of historic Ad pricing and vacant Ad inventories provides Advertising at affordable costs among all the Categories to its Customers. To plan a successful Newspaper Advertisement with us visit the link or call at 9830629298 (Monday to Friday till 6 pm and Saturday till 4 pm).

Budget and Planning for Newspaper Advertisements

Newspaper Advertising is still an effective medium in today’s Digital Age. Professionals believe in the advantages that only Newspaper Ads can provide. This article comprises the process of planning and budgeting that further helps in creating and placing the advertisements.

Proper planning prevents wastage of resources and diversion from the primary goals of the Organization. Planning helps in the coordination of different departments and reduces uncertainties. 

Newspaper Ad Rates

While planning a Newspaper Advertisement, try to include all these points :

  1. Research: An in-depth analysis of your existing and potential customers will tell you how to proceed. 

Their tastes and preferences, their socio-economic information shall assist in playing a big role in determining the expenses and the plan of action. 

2.Budget: It is a financial plan containing the expenses, revenue, allocation of funds over a period of time, or on a project. 

The Budget for a Newspaper Ad will be based on the popularity, circulation, and the coverage of the paper. The Ad type, size, Category of the Ad, the day of the week, the position of the Ad, Colors, or enhancements used are also the determinants. 

The amount of money spent on advertising is another form of money spent to create brand awareness and increase sales.

Budget allocations must be meticulously planned.

3.Objectives: Know the basic objectives of the Organisation in placing the Ad. Advertising will change according to the stage of the product.

The complete setup of the Ad will be separate for separate Categories. A Matrimonial Ad will be advertised differently from Employment and Business Ads. 

The main idea to understand here is that goals and objectives dominate the entire planning and budgeting process.

4.Layout: Build a solid Ad content to lure the Customers. Include the benefits that they will receive by coming to you. Put in the Contact details through which they will reach you. You may also include limited period offers and deals that they would like and in return come to you.

ReleaseMyAd is an all-rounder in this respect. It helps the Customers plan high-quality advertisements at the best price and without too much to worry about. To try our services, please contact us at 9830629298.

What Factors Affect Newspaper Ad Rates?

Newspaper advertisement is the oldest way of advertising and considered to be more authentic among the advertisers. Though the internet has bloomed widely among the new and mid-age generation, still now 70% of Indian population prefers newspaper advertisements.Newspaper is the first choice for the 50 plus or older generation and semi educated class who are not so exposed to social media and internet.

When you think of booking an advertisement, what are the thoughts which come to your mind? For me, its how to book it and what the cost of an advertisement is. For the first question there is an instant one stop answer named releaseMyAd which is the number one advertisement booking portal in India. You can book any advertisement like matrimonial, recruitment, business property, personal in any of your preferred newspapers all over India by our online booking service. releaseMyAd provides online chat service which anyone can avail for any booking related assistance by visiting their website. Moreover, we have our customer care executives, from whom you can always get assistance regarding designing the ad matter, selecting the proper newspaper and the release date. Also, they can help you out if you are stuck in the payment process.

releaseMyAd provides ad rates which are best in the industry. Though there are some factors that affect newspaper ad cost.Here I am trying to discuss some of them:

  1. Ad Size: One of the obvious factors which affect most in ad cost is the size of your ad. When you look at a paper, you will see it is divided into columns. Your newspaper ads are sized according to a very set formula: a certain number of columns wide and a certain number of centimetres long. Multiplying the two numbers together will give you the number of “column centimetre” of your ad, which determines the ad’s cost. 

If it is a normal classified text ad which runs in standard text format. It will be charged by either character, word or lines. If it is classified display then it will be charged on the basis of per sqcm. Cost will be a little higher  because it is more visually appealing than classified text ads. Here one can add a customized font, logo or image to make the ad visually more effective for the target readers. Display ads are the most extravagant form of advertising in newspapers. It is also charged per sqcm. Display ads can be published on any page and can occupy any amount of space in a specific newspaper.

  1. Insertion: Ad cost depends on another factor which is insertion, i.e; how many times you want to publish your ad in the paper which resembles frequency of your advertisement. It is always not necessary that an one-time published ad will be more cost effective than a multiple insertion ad because releaseMyAd provides an enormous number of packages, discounts and offers depending on the terms and condition of the ad booking.
  2. Enhancements: Applying  enhancements in your advertisement will cost you little extra though it is the best possible way to grab readers attention towards a particular ad. There are various kinds of enhancements applicable in various newspapers like Color, image, logo, language translation, bold, underline etc. These enhancements have a way of popping and drawing the reader’s eye to the advertisement, so you usually get what you pay for.
  3. Page preference: It is actually applicable in case of display ads. It goes without saying that the first page ad will be costliest than an ad published in any other page. There are different sizes in respect of page, i.e; Full page, half page, quarter page etc.
  4. Circulation: Circulation is a count of how many copies of a particular publication are distributed. Circulation is one of the principal factors used to set advertising rates.

For example, The Audit Bureau of Circulations shows that the largest read local language newspapers are Dainik Bhaskar (with 4.320 million readers) and Dainik Jagran (with 3.410 million readers), both published in Hindi. The Times of India is the most widely read English language newspaper ( 3.029 million), followed by Malayala Manorama (2.370 million), published in malayalam. Anandabazar Patrika is a Bengali language newspaper with a circulation rate of 1.075 million. 

  1. Edition: In a particular newspaper ad rate can vary according to edition, i.e; geographic area or place.For example Property ad in Times of India, Delhi will cost more than Times of India, Agra Edition.
  2. Readership: Readership is an estimate of how many readers a publication has. The more readership a newspaper has, the cost of advertising in the same will be higher. Anandabazar Patrika which is the leading Bengali language vernacular in West Bengal has a very high readership and circulation and therefore, publishing an ad in any column of Anandabazar Patrika is much higher than other Bengali newspapers of the region.
  3. Category: Newspaper ad rate depends on another very important factor i,e; category.Different rates are applicable for  different categories like Matrimony, recruitment, business, property, personal etc.

For more information feel free to call at our helpline number 9830629298 or write us to book@releasemyad.com. You can also seek help by chatting with our customer care agents by visiting the website.