Why SME’S should focus on display ads rather than focusing on classified display ads

Before placing any ad in the newspaper there are many questions that arise in our mind. What are appointment ads? What are the advantages to placing an appointment ad? Shall we get any response? The answer to this question is that When you want to expand your business it is very important to make the public aware about the type of business you are doing in order to get a better response.


Display Advertisement on Newspapers

Let us discuss some points that SME’s should focus on display ads rather than focusing on classified display ads.

  1. Display ads can be designed in the style of your business or brand as per your choice. With display ads, you can add creative ideas as possible with bright colors, large text, video, or audio. It  also contains some type of graphic, video, or audio which makes them stand out & reach out to a wider section of the population. Display ads allow for catchy messaging, graphics, video, and your company’s branding to stand out and attract attention.
  2. You can promote your products and services. While search advertising reaches an audience with an intention to purchase. Display ads have a high reach and can be seen by large numbers of people.businesses can miss out on large target clients by placing their classified advertisements in a select few newspapers or magazines.
  3. There are several different payment options for display ads. A big advantage is that you can choose the one that best suits your budget and objectives as per your business.
  4.  It Allows you to select audiences associated with particular demographic categories, like gender or age range to get a better response.
  5. Placing Display ads makes  it look more professional & helps to promote your business.

To get the best booking experience, place your ad through releaseMyAd, we provide the best negotiable rate in the market like no other.

Or have a query or a doubt  regarding the ad booking in Display page  just feel free to call us at 09830629298 or mail us at book@releasemyad.com. our releaseMyAd executive team is always ready to help & Guide you.

What is display advertising in newspapers?

Display is a form of newspaper advertisement where it appears alongside regular editorial content. Display advertisements are the most extravagant form of newspaper advertising. They can be published on any page and can occupy any amount of space in a specific newspaper. These are a bit costly in comparison with other two forms of advertisement named classified text and classified display.

Display Ads on Newspaper

Differences between Classified and Display Ads: Display ads typically contain text, photographs, logos, maps, graphs and other informational items. In a newspaper, display advertising appears on the same page as news articles. Whereas, classified ads generally appear in distinct sections – based on their ad category in a designated newspaper classified page. Classified ads can either be normal classified texts or classified display ads. Classified display ads are cheaper than regular display ads – and appear in smaller width sizes in the classified columns. Typically, newspaper display ads are used by large business establishments with larger advertising budgets. Display ads include retail/branding, public announcements, tender, public notice, education admission notice etc. For personal/ individual requirements such as matrimony, selling property, selling automobiles, or change of name, newspaper classified ads are more optimally suited.

Rates of Display advertisement: In case of display advertisement ad cost or rates are variable and highly negotiable.  If you want to book a display advertisement, then releaseMyAd is the best option for you which you can avail online. releaseMyAd is the largest media buying agency having experience of publishing display ads of big clients namely Keventers, Swiggy, Craftsvilla, OYO, Nykaa etc. To know more about how to book display advertisements click on the link below: https://www.releasemyad.com/newspaper-display-booking/

Display ads charges are usually based on the amount of area they consume and are calculated in per sq.cm. If you go for smaller size ads then rates are calculated in sq.cm. Display advertisements can be published in any sizes, full page, half page or quarter page. For full, half and quarter-page ads, sometimes publications provide fixed rates.

Display ad rates are also based on the selection of the page, the ad is getting published. Frontpage ads are costlier because the premium for the front page is much higher than any other page as it is the perfect place for ads regarding any brand awareness campaign. Simultaneously, one can also choose the third page, fifth page and back page for better visibility and response because these are the pages which possess a higher chance of viewership.

Another factor on which rates of display ad depends is the number of insertions. Taking multiple insertions is more cost-effective than a single insertion. For example, For Anandabazar Patrika if a front-page display ad costs Rs 1 lakh for single insertion if you choose to publish 4 insertions then the publication may charge 75000 per insertion.

While choosing to display advertisements, clients have the opportunity of showing their brand creativity through the artwork in the ad matter which gives more visibility in terms of viewership. In releaseMyAd, we have the best of the designers from the industry who can design the ad creative in such a way that will surely draw the attention of readers. On the other hand, one can check their ad status by their unique ad id number till printing while booking with releaseMyAd. If you face any difficulty in the process of booking or making the payment with releaseMyAd, we have our 24*7 chat system which you can avail anytime by visiting our website. Or one can call our helpline number 9830629298  or write us to book@releasemyad.com for further assistance.

7 Mistakes to Avoid with Newspaper Advertising

Newspaper advertising, if limited to classified ads, is the easiest way to reach out to people, especially in case of personal requirements or small scale promotions. Taking risks or making small mistakes in classified advertisements may not be a big issue due to its low cost.Classified Ad

But when it comes to something as grand and expensive as newspaper display advertisement then, advertisers need to become meticulous about everything associated with the advertisement. Advertisers are aware of the fact that a lot of hard work goes into newspaper advertising, in terms of money, time, effort, market research and creativity.

Hence, it is necessary to be very careful with it and avoid making mistakes which either leads to spoiling the reputation of the advertisers or dumps the efforts made in waste if desired responses are not received. While getting your newspaper advertisement released ensure relevant responses from the concerned target audiences, by avoiding 10 crucial mistakes made by many.

7 avoidable mistakes in Newspaper Display Advertising

Although a winning newspaper advertisement may not be subject to avoiding these mistakes but they should be avoided by every ad. Ensuring that these mistakes do not harm the potential of the advertisement is the main objective of encompassing and informing advertisers about them.

Let’s find out these mistakes along with possible solutions for the same.

1) Use of Complex Taglines

While advertising it is really essential to realise that an advertisement is also the form of communication with the masses and communication should be comprehensive. The simpler the content of the ad the more comprehensive is the advertisement. A tagline should give out the message but in simple words and not in some flowery terminology, because in advertising using uncomplicated terms, is extremely crucial.

2) Use of Abstract Taglines

Abstract taglines are often baffling for the readers. It barely delivers the message and actually leaves the audience wondering as to what is the purpose of the advertisement. For instance, if you intend to advertise your jewellery retail chain, then you must mention jewellery in the tagline or the type of Jewellery you are promoting, like “The Best Kundan Jewellery at a store near you!” This statement conveys the message as well as talks about the product that is promoted.

3) Excessive use of Text

The key strategy of an advertisement is to deliver a message, be it for sales, branding or an announcement. The primary necessity of an advertisement is to be crisp and concise because it is an advertisement and not an essay. Copy or Content is always an essential ingredient of an ad, but using it judiciously and effectively is what makes an advertisement stand out among the rest. So keeping the words or message concise in an advertisement ensures a much more elegant and crisp way of delivering it to the target audience.

4) Infrequent Ad Releases

It takes the time to gain the trust of any buyer irrespective of the medium of advertising. It also takes the time to establish the name of a brand and create a substantial recognition for it. Also, if a festive offer is running for a certain period of time, then announcing the event just once may not be enough since readers may tend to forget about it. Therefore, just one advertisement is never enough for either branding purposes or for increasing sales. Multiple ad insertions mean that the chances of the ad getting noticed are increased by many folds alongside increasing the number of repeated eyeballs it receives.

5) Single Ad Testing

Many advertisers often get discouraged by a single trial advertisement and end up concluding that newspaper advertising is not effective. The same advertisement if released several times may not get the responses it is expected to. Versatility is always welcome for the ordinary readers and audiences. So newspaper ad trials should not be limited to just one ad but released with a few changes every time it is published. Changes, such as using a different image or a more direct tagline, crisper content or even a different background colour may make it more relevant or attractive to the audience.

6) Ignoring the Contact Details

This is the basic requirement for an audience to be able to contact an advertiser. An address alongside a contact number and an email or a website, if available provided in the advert can prove to be highly beneficial to the advertiser. In fact, it is best to provide all these details as the audience can have at least one mode of contact in the absence of others. For instance, a person without internet access should be able to contact the advertiser through phone, while an interested buyer without a phone can directly visit the store for purchase.

7) Ad Release at the Wrong Time

While promoting a product or a sales event or offering festive discounts, it is essential to advertise at the right time. Timing is extremely crucial for advertisements even for making announcements and brand awareness adverts. There is no point in reminding the audience of the brand twice within a week, neither is there a point in promoting the Sale period after it is over or making an announcement which has crossed its deadline or too close to it. An illustration explaining the situation can be garnered through a series of adverts by Shopper’s Stop that needs to promote their Diwali offers which extend over week overlapping the festival. In this case, there is no point advertising after Diwali is over unless it is extending even after the festival, rather the event promotion should begin from the day it begins and continues until the day it ends.

Avoiding these mistakes may not make a display ad full-proof or a huge hit, but it will surely get it noticed and make it stand out among the rest of the advertisement that we see every day in a newspaper. So keep these mistakes in mind, to avoid making them, not implementing them!

Best Practices for Retail Advertisements

Retail Advertising is one of the most interesting forms of advertisements that we see in our day-to-day lives. It involves several elements which are all equally essential and cannot be taken for granted. Retail advertisements may not be a very regular thing for newspaper publications but surely they are a huge source of revenue. Since when they choose to advertise, they do so in bundles within a stipulated period of time.Retail Display Advertisement

Retail newspaper ads in the display format are published mainly for one specific objective-Driving sales and Store Footfalls. This is the reason behind retail adverts to get their ads released when there are special offers, discounts or festive overtures, going on in the store. Retailers usually prefer to advertise throughout the stipulated date range of the proposed event or Sale/Festive Seasons. The purpose of almost all retail adverts is to increase the sales of their merchandise and branding is not really their top priority.

Therefore, to comprehend what are the essential elements for retail advertising, we need to delve a little deeper into the world of retail advertising. The important elements of a retail advertisement are described below in the order of their significance in an advertisement.

Conveying the Call-to-Action

To drive sales and ensure the higher number of footfalls, it is important to comprehensively deliver or convey the call-to-action. The customer or potential must be aware of his/her course of action after reviewing the advertisement. The call-to-action is a part of the copy that is developed for the advertisement. It can also be a directly conveyed through a simple yet effective tagline, for example, if you want the buyer to visit your garments store before the 25th of December, then you may straight away use the tagline “Visit us before Christmas ends for Best Discounts”.Display Ads on Newspaper

This kind of a tagline not only conveys the duration of the offer period but also directs the reader or potential buyer to the intended action, ensuring more relevant responses for your advertisement.

Use of Attractive Images

The visual effect of a display advertisement in a newspaper is quite significant in the case of retail advertisements. The ad image should include one or more merchandises that are being promoted by that specific retail store which may range from garments to jewellery to commercial bazaars. This actually lures the buyer to engage in reviewing the advertisement and responding to it as desired by the advertiser.

Significance of Logo

The logo of a retail brand is also quite crucial at the time of advertising to push up the store sales during a specific season. Buyers should be able to associate the logo with the concerned retail brand name to imbibe faith and remind the buyer about the advertisement and the event alongside the brand itself. This calls for developing an unforgettable logo that is imprinted in the mind of the buyer or anyone who comes in contact with the advertisement published in a newspaper of your choice.

Taking the help of an expert is recommended for logo designing as it may not be as easy as it sounds. The colour combination, the relevance of the logo with the brand, the font used and every minute detail is really important for the image of the brand.

Before engaging in a retail advertising venture, an advertiser must ensure that all the above elements are skilfully implemented in the ad, because, after all, everyone is advertising to compete.