It is the most cost effective forms of advertising in any Newspaper. The Ads appear in the classified section in the standard running text format. Rate is charged per Line/Word/Character basis. Enhancements like tick mark, color, bold font, border lead to extra charges.
It is more visually appealing than classified text ads.Here one can add customized font, color, logo or image to make the ad visually more effective for the target readers. These ads are charged on the basis of per sq.