To ensure good responses are generated from your ad, the matter should be eye catching. It should focus on the USP of the prospective bride or groom. The educational qualifications and professional background should be highlighted well. Family details and status should be showcased. Astrological details, if any, should be mentioned so that the correct audience reaches out to you. Apart from that, selection of the correct sub-category based on religion, caste, community, profession or language needs to be selected carefully to get the best response. Matrimonial ads in Newspaper can also be highlighted by special enhancements like color, tick or screen to amplify its presence within the classified page.