Remembrance ads are published in newspapers to remember and honour the people who are no longer with us. These ads are generally published on birth and death anniversaries as a tribute to them and their memory. They are also published to make it possible for people who knew or had an association with the departed person to remember them. These ads provide a channel for the family of the deceased to express their sorrow and memory of the person, as well as to remember and honour their accomplishments. Publishing remembrance ads helps to remind a large number of people, including friends, extended family members, colleagues and acquaintances of the deceased person and the memories they shared with them.