What is Newspaper Advertising?

We are functioning in the advertising industry for over a decade, and hence we figured out that the advertisers need an easy ad booking option. There is no time to visit the local agencies every time one books an ad. So, we have brought the online ad booking option for our advertisers.
Now, releaseMyAd shall assist you to book ads instantly with 5 easy ad booking steps-

  1. Start by selecting your desired category for booking ad.
  2. Next, select your ad format from classified text, classified display or display.
  3. Select your choice of newspaper and then, pick up an ad booking package or an edition and then proceed to compose ad, or you may upload your designed ad matter.
  4. At this stage, you will have to select the sub-category under the main heading of your ad.
  5. Finally, you will need to select your publication dates and make payment via our various online or offline payment modes.

However, for advertising in the display format, you may select the ad category and then call at  09830629298 to start negotiating for the ad rates and then proceed to book ad.

Classified text, classified display, and display ads are the three ad booking formats that you need to select from in order to place advertisements in the leading newspapers of the country.

Type of Newspaper Ads:


Classified Text Ad

  • Classified Text ads are the most economical forms of ad option. They usually are small insertions chargeable per word.
  • You can add enhancements to your classified ad matter with screen, tick & colour and accordingly the cost varies.
  • This results in higher visibility and response for your classified text Ads.

Classified Display Ad

  • Classified Display Ads are printed on the classified pages of the newspapers, but can also contain images, company logos, designs etc for superior visibility.
  • The toll for these advertisements is calculated on a per square cm basis. The minimum ad size for Display classified ad is 3x5 cm.

Display Ad

  • Display ads usually cover products and are therefore mostly illustrated.
  • They may cover all sorts of every-day life products like cosmetics, domestic items, kitchen ware, electronic goods, sanitary products, etc.
  • Display ads charges are usually based on the amount of area they consume and are quoted in per sq. cm or per column cm.

Factors which influences the rate of Newspaper Advertising:

Like all forms of advertising, your print ad costs will depend on a lot of things:

▶ The size of your ad(s): the bigger the ad the more will it be priced.

▶ What publication(s) you use: the more famous a publication the more shall be the cost.

▶ The frequency with which you run the ads: the more number of times the ads are run the individual cost will be low but the overall cost will be more.

▶ What sections of the paper(s) you want your ads.

▶ Whether you use enhancements in your ads.

Advantages of Newspaper Advertising

Huge exposure: As newspapers carry news, there is always a large demand and wide circulation. Newspapers allow an advertiser to reach a large number of people within a specified geographical area.

Publicity: It gives the opportunity for a lengthy appeal. Newspapers are read often and continuous publicity is possible

Immediacy: You can place an ad on Monday and be getting results before the week is over. Short deadlines permit quick responses to changing market conditions.

Flexible: Advertisements can be examined at leisure. Exposure is not limited, so readers can take their time reading the messages. Newspaper supplements often feature certain subjects that readers pull out and save.

Informative: Many people buy newspapers just to read the ads from the restaurants, movies and discount stores.

How are newspaper advertisements priced?

There are a variety of different factors that determine how much newspaper advertising costs. A few of the main ones are:

Circulation of the newspaper: The higher the circulation, the more you will pay for an ad. Note that some newspapers will list their readership instead of circulation on the rate card. These two terms are not the same, as the readership number assumes that multiple people in a household will read the same paper. While this may be true, advertisers pay based on circulation.

Size/color of the ad: The bigger the ad the more it will cost. You will also pay more for your ad to run in color.

Number of times your ad runs: If you run your ad multiple times, you will pay less for each individual ad.

Day of the week/section of the paper: xpect to pay the most on Sunday. You will also pay more to have your ad in the main section than in the sports or travel section.

How to get discounted rates for newspaper ads?

Frequency of the ad: The number of times that you advertise in a newspaper will change how much you pay per column inch. More the frequency of the ads make you a regular advertiser of the specific agency thus yielding discounts.

Available coupons: Many times newspapers will offer best possible rates for new advertisers. You can ask for your ad to be featured in a seasonal or special insert for lower than average rates.

How to book a Newspaper Ads?

▶ You need to decide on the appropriate category.(example: matrimonial, recruitment, property, announcement, public notice and tenders, obituary, business, etc)

▶ Pick the newspaper, the edition and size of the Ad that you want to publish

▶ View Rates & Select the relevant Package.

▶ Compose Ad with the assistance of the samples provided

▶ Select Date, Preview Ad Details and Make Payment.

Once you make the payment your Ad will be released on the scheduled date. For more you can get in touch with us at customercare@releasemyad.com.