newspaper display advertisement | Newspaper Advertising Encyclopedia

January 25, 2024January 26, 2024

Design Tips for Eye-Catching Newspaper Display Advertisements

Advertisements in newspapers serve very important purposes. They are useful to spread awareness about an issue, to inform people about an upcoming event, to make an announcement, to promote a product or service, to build and strengthen a brand image and to call people towards a particular course of action.

To achieve all or any of the above objectives, a newspaper advertisement must be able to effectively capture the attention of readers. Without grabbing a reader’s attention, no advertisement can successfully persuade them towards taking a desired action. Therefore, the way an ad is designed will have a direct impact on how a reader behaves afterwards.

Display ads are the most extravagant and most commonly seen type of ad in a newspaper. These ads are primarily focused on utilising visual elements to convey a message, and they come in varying sizes, depending on the nature of the message, the budget of the advertiser and the product, service, event or idea being advertised.

Here are some tips to make your newspaper display ad truly stand out:

Keep it simple

The message that the advertisement conveys should be crisp and concise, and should be written in simple language that is free from excessive jargon or technical terms. This will make it easier for readers to process the contents of the advertisement.

Use high quality visual elements

Display ads primarily rely on images, designs and colours to get a message across. Including images that are clear and detailed will make the ad appealing to readers. Adding design elements such as borders and columns, as well as symbols, will help to add structure to the ad.

Leave enough empty spaces

Too much text or too many images within a limited space will make an ad unappealing to readers, in turn having the exact opposite effect to what was desired. Empty spaces around text, images and symbols are important as they make it easy for readers to move through the elements of the ad, and also minimises clutter.

Add a call to action

Including a call to action in a newspaper is vital because this part of the advertisement is what encourages people towards a desired action. An effective call to action should be brief and clear, and must be able to guide readers towards the action they are to take.

With these pointers in mind, you will be able to craft the perfect display ad. releaseMyAd is here to help you publish your display ad in the newspapers of your choice so that you can effectively and persuasively get your message across to your target audience. With more than a decade of experience in the advertising industry, releaseMyAd offers you an easy-to-use ad booking platform as well as the lowest ad rates and discount packages for each and every kind of advertising requirement.

June 5, 2020June 6, 2020

Why SME’S should focus on display ads rather than focusing on classified display ads

Before placing any ad in the newspaper there are many questions that arise in our mind. What are appointment ads? What are the advantages to placing an appointment ad? Shall we get any response? The answer to this question is that When you want to expand your business it is very important to make the public aware about the type of business you are doing in order to get a better response.

Let us discuss some points that SME’s should focus on display ads rather than focusing on classified display ads.

Display ads can be designed in the style of your business or brand as per your choice. With display ads, you can add creative ideas as possible with bright colors, large text, video, or audio. It also contains some type of graphic, video, or audio which makes them stand out & reach out to a wider section of the population. Display ads allow for catchy messaging, graphics, video, and your company’s branding to stand out and attract attention.
You can promote your products and services. While search advertising reaches an audience with an intention to purchase. Display ads have a high reach and can be seen by large numbers of people.businesses can miss out on large target clients by placing their classified advertisements in a select few newspapers or magazines.
There are several different payment options for display ads. A big advantage is that you can choose the one that best suits your budget and objectives as per your business.
It Allows you to select audiences associated with particular demographic categories, like gender or age range to get a better response.
Placing Display ads makes it look more professional & helps to promote your business.

To get the best booking experience, place your ad through releaseMyAd, we provide the best negotiable rate in the market like no other.

Or have a query or a doubt regarding the ad booking in Display page just feel free to call us at 09830629298 or mail us at book@releasemyad.com. our releaseMyAd executive team is always ready to help & Guide you.

June 5, 2020June 5, 2020

Best Ideas To Create Crisp Display Ad Creatives For Newspaper

Newspaper Advertising is one of the most popular mediums to advertise among many options available for advertising. It is the most cost effective method of advertising especially when placing a display advertisement.

It is the most important part to promote your business within budget as due to high readership number it creates an opportunity for you as an advertiser to get your advertisement to get the maximum attention of a million readers as It reminds them of the product or the service.

With display ads, you can add creative ideas as possible with bright colors, large text, video, or audio. It also contains some type of graphic, video, or audio which makes them stand out & reach out to a wider section of the population. Display ads allow for catchy messaging, graphics, video, and your company’s branding to stand out and attract attention.

Let us discuss how to create good display ad creatives for specific categories while composing specific ads for newspapers.

Property: For Property ads it is essential to specify whether the property is for Sale or for Rent. The ad matter should mention whether the property is for residential or commercial use and whether the property is a building or a plot of land. proper details about the property helps to get better responses from customers.
Business: Business ads matter should contain proper description of the product & services offered by the advertiser or the organization. With this it will help to increase the responses received for the ad.
Recruitment: Recruitment ads published in newspapers should consist of proper job descriptions and specify the job opening for which there is vacancy to better response.
Education: The ad matter should clearly describe the subjects or the courses offered by the education institutions. Ads related to private tuitions, academic institutions, coaching classes, schools, admission notices etc. are published under Education category.

After knowing all the necessary points you can easily book display ad in any newspaper via releaseMyAd.

There are two ways you can book an appointment ad easily through releaseMyAd.

Visit https://www.releasemyad.com/newspaper-display-booking/
Select Edition
Enter Name, Contact No. & Email Id.
Select Ad Type as (Display)
Compose ad matter Or uploaded a predesigned ad matter.
select layout & compose ad matter if selected.
select the Date, choose preferable offers If available
Preview Ad cost
make payment online through NEFT or Debit Card, Google pay etc whichever is suitable for you.
With the help of an executive Department
1. Send your matter through Mail, Whatsapp or Chat to any executive
2. Wait till the Rates Given by our expert executive
3. Executive team sends the Ad matter to the in-house designing team & once the design is complete it is sent to the customer for approval.
4. After approval of the ad matter payment is made by the customer through NEFT or Debit Card, Google pay etc

Have a query or a doubt regarding the ad booking in Display page just feel free to call us at 09830629298 or mail us at book@releasemyad.com, our releaseMyAd executive team is always ready to help & Guide you,

June 1, 2020June 2, 2020

What is display advertising in newspapers?

Display is a form of newspaper advertisement where it appears alongside regular editorial content. Display advertisements are the most extravagant form of newspaper advertising. They can be published on any page and can occupy any amount of space in a specific newspaper. These are a bit costly in comparison with other two forms of advertisement named classified text and classified display.

Differences between Classified and Display Ads: Display ads typically contain text, photographs, logos, maps, graphs and other informational items. In a newspaper, display advertising appears on the same page as news articles. Whereas, classified ads generally appear in distinct sections – based on their ad category in a designated newspaper classified page. Classified ads can either be normal classified texts or classified display ads. Classified display ads are cheaper than regular display ads – and appear in smaller width sizes in the classified columns. Typically, newspaper display ads are used by large business establishments with larger advertising budgets. Display ads include retail/branding, public announcements, tender, public notice, education admission notice etc. For personal/ individual requirements such as matrimony, selling property, selling automobiles, or change of name, newspaper classified ads are more optimally suited.

Rates of Display advertisement: In case of display advertisement ad cost or rates are variable and highly negotiable. If you want to book a display advertisement, then releaseMyAd is the best option for you which you can avail online. releaseMyAd is the largest media buying agency having experience of publishing display ads of big clients namely Keventers, Swiggy, Craftsvilla, OYO, Nykaa etc. To know more about how to book display advertisements click on the link below: https://www.releasemyad.com/newspaper-display-booking/

Display ads charges are usually based on the amount of area they consume and are calculated in per sq.cm. If you go for smaller size ads then rates are calculated in sq.cm. Display advertisements can be published in any sizes, full page, half page or quarter page. For full, half and quarter-page ads, sometimes publications provide fixed rates.

Display ad rates are also based on the selection of the page, the ad is getting published. Frontpage ads are costlier because the premium for the front page is much higher than any other page as it is the perfect place for ads regarding any brand awareness campaign. Simultaneously, one can also choose the third page, fifth page and back page for better visibility and response because these are the pages which possess a higher chance of viewership.

Another factor on which rates of display ad depends is the number of insertions. Taking multiple insertions is more cost-effective than a single insertion. For example, For Anandabazar Patrika if a front-page display ad costs Rs 1 lakh for single insertion if you choose to publish 4 insertions then the publication may charge 75000 per insertion.

While choosing to display advertisements, clients have the opportunity of showing their brand creativity through the artwork in the ad matter which gives more visibility in terms of viewership. In releaseMyAd, we have the best of the designers from the industry who can design the ad creative in such a way that will surely draw the attention of readers. On the other hand, one can check their ad status by their unique ad id number till printing while booking with releaseMyAd. If you face any difficulty in the process of booking or making the payment with releaseMyAd, we have our 24*7 chat system which you can avail anytime by visiting our website. Or one can call our helpline number 9830629298 or write us to book@releasemyad.com for further assistance.

February 18, 2017February 22, 2017

Best Practices for Appointment Advertisements

Appointment advertisements, more commonly referred to as display recruitment adverts are very frequently published in newspapers. India is a country of opportunities and people take their education and careers very seriously. Recruitment agencies and companies with vacancies are pretty much aware of the fact that every educated individual is on the prowl for better and bigger opportunities. To fulfil this desire for acting upon better career breaks, recruiters advertise through the most commonly used medium of mass communication-Newspapers.

Display recruitment advertisements are so common in newspapers that often they have to be rescheduled by the publications for a later release date. This also bears testimony to the fact that the competition and the need to be prominently seen is higher than other category advertisements. Therefore following certain simple steps and taking the help of a few basic tips can ensure higher visibility for recruitment advertisements in newspapers.

Recruitment or Appointment advertisements serve only one purpose-Hiring Relevant Candidates! Let’s find out about the elements that are essential in an ad that intends to hire skilled people.

Ad Content or Copy

In the case of recruitment display ads, the need to be creative with words is of minimum significance. Here providing the correct information about the hiring organisation or consultancy and providing the correct and complete Job description is much more essential. Therefore while creating your ad, consider the formulation of an accurate and brief Job description to help the applicant comprehend the requirement for the position open and tally them with his/her skill-set and academic background.

Appropriate contact details including address, location, contact number, email and website (if any) must be provided in the ad along with the call-to-action.

For Instance, it must be made clear in the advert that whether the applicant needs to directly Walk-in for the interview, apply online, email the resume or simply give a call to the concerned Human Resources department to schedule an interview.

Company Logo

The logo of an organisation helps the audiences become aware of the brand name as well as helps in brand recognition. The logo of an organisation with the need for hiring talented candidates is of primary significance it represents the symbol of recognition for the recruiting company. It is the main component of a company’s brand identity and is the most frequently visible mark of the organisation. A logo represents a company in the absence of any other form of visual or direct representation.

In any display advertisement meant for recruitment, placing the company in the right place for maximum visibility after it is designed in a simple yet effective manner by experts. As an advertiser, you need to ensure that while hiring candidates too, you are ensuring brand recognition in a way, in turn serving a dual purpose, therefore, a logo is of utmost significance in the case of appointment advertisements in newspapers.

Images

Images in recruitment advertisements are used mainly to attract the attention of the reader or the target audience. So it is essential to use an image that highlights either the field of work for which there is the vacancy or highlight the achievements of the company in order to pursue the applicant to hope for a better future and careers by associating with it.

So ensure that these elements are included in your Appointment advert and you are ready to get the r applicant responses you are looking for.