Please know that column adverts refer to Classified Display ads which are published in the classified section but are priced in terms of their size measured in per sq. cm. unit. To start the booking of your classified column ad in Midday, you can visit the Retail Ad Rates page of Midday, select the ad type as Classified Display, choose the edition or package and proceed to customize pre-designed ad templates or upload your own ad design.

These ads enable you to use images and logos of store or company and are available in both coloured and black & white formats. These ads cannot have a width more than 2 columns in a newspaper page and are cheaper than display adverts by a considerable margin. To confirm the booking, specify the release dates and then make the payment through online or offline payment mediums as per your convenience.