Hello, Thanks for writing us! Well, the ad rates of newspaper ads depend on various factors firstly it depends on the edition you choose and secondly the ad format. The categories also have different charges.  So when you book ads in newspapers all these factors get combined while determining the newspaper advertisement cost. Mostly in all newspapers, advertisers can book ads in three different formats i.e. classified text, classified display and Display ads. Classified text ads are charged on the basis of per lines/ words/ characters used in the ad content. Then classified display and Display ads are charged on the basis of space occupied on the newspaper for advertising. They are calculated in per square centimetre. For any other information, you can feel free to call us at 09830629298 or write us at book@releasemyad.com .