Dainik Jagran – No. 1 Hindi Newspaper of India
Dainik Jagran was launched back in 1942 by Puranchandra Gupta. The first headquarters was situated in Jhansi. But in 1947 it was shifted to Kanpur, the place where the second edition of Dainik Jagran was introduced. Since then Dainik Jagran has grown immensely and today it has thirty-six editions with a total readership around 54,254,000.
Reasons for Popularity:
First and foremost Dainik Jagran is reaches out to readers settled in major cities like Agra, Patna, Aligarh, Delhi, Lucknow etc. Such a wide reach definitely converts into vast readership. The variety of content, editorial columns and special supplements are also the main reasons why so many people start their day with a copy of Dainik Jagran.
Growth of advertising in Dainik Jagran:
Those of you looking to penetrate in the interiors of India along with the major cities should advertize in Dainik Jagran. The best example of this are the matrimonial and business ads published every week in the classified section of Dainik Jagran newspaper. In fact the newspaper releases a special matrimonial pullout called Shehnai every Sunday just to accommodate the matrimonial ads.
Although Dainik Jagran has reserved a very strong position for itself, yet it does face some compete ion from other popular Hindi newspapers like Amar Ujala, Dainik Bhaskar etc. Jagran Prakashan Ltd has also acquired ownership rights of popular English newspaper like Mid Day to grab readers of Times Of India and Hindustan Times.