Hindustan Times – dominating newspaper readership in India

Hindustan Times is one of the most prominent English newspapers of India. Launched way back in 1924 by none other than Mahatma Gandhi, this newspaper has continued to be the flagship publication in Northern India.  Ever since its launch the readership of this English news daily has constantly grown and today it stands at a whopping 34.67 lakh readers (as reported by Indian Readership Survey in 2010).

Reasons behind Popularity:

Hindustan Times has become a trusted source of daily information and news analysis for readers, mostly scattered in the northern half of the country. An array of world class columnists helped Hindustan Times become a household name.  Some people also believe the aggressive marketing strategies implemented by HT Media Group were responsible for the recent upsurge in readership of their newspaper publication.  

Widespread Readership:

Hindustan Times has a steady grip over readers in North India. This English broadsheet is widely circulated across major Indian cities like Delhi, Mumbai, Kolkata, Chandigarh etc.  In addition to this the publication house also releases a sister publication called Hindustan (Hindi newspaper) that covers areas like Patna, Chhattisgarh, Ranchi & Lucknow.

Supplements:

 Readers of Hindustan Times get to satisfy their urge for national, business and entertainment news from the various supplements published along with the main newspaper on various days of the week.  HT Horizons, HT Brunch, HT City are some of the most popular pullouts that generate interest amongst HT faithfuls on a regular basis. HT Media Group also publishes a national business newspaper called Mint. The publication house in collaboration with the Wall Street Journal covers all journal based news and important happenings in the country through its Mint edition. No wonder then it has climbed up the charts, presently sitting pretty on the number two spot when it comes to most read business journals of India.  

Competition:

Hindustan Times is the clear leader in North India surpassing the readership figures of local English newspapers like Tribune or regional papers like Punjab Kesri, Amar Ujala etc. In fact HT comes a close second to none other than Times Of India when considering the aggregate readership of the two. However Hindustan Times has been making constant efforts in widening their horizon within the country, the latest proof being the addition of Ahmadabad in their list of editions.

Advertising in HT:

Hindustan Times rules the roost when it comes to grabbing the attention of advertisers settled in North India.  The newspaper being published in metro cities makes it a wise choice for advertisers willing to book business or promotional ads in newspapers. Booking matrimonial classifieds in Hindustan Times has become a regular practice for matrimonial match seekers.  When you couple the number of ads booked in HT along with those of Hindustan, HT Media group tops the list of weekly ads published compared to any other profound newspaper publication of the country.