Mirror – Newspaper for the Urban Youth
Mirror is another super popular compact newspaper from the house of Times Of India. The newspaper has made great progress ever since it had a grand opening in the hands of Vilasrao Deshmukh, former Chief Minister of Maharashtra in the year 2005. Today the daily circulation of Mirror has gone up to 600,000 copies.
Reasons behind popularity:
Times Of India launched Mirror to counter the increasing popularity of DNA and Hindustan Times in Mumbai. Mirror is an all out color newspaper published simultaneously in cities like Mumbai, Ahmedabad, Pune and Bangalore. The primary target of this newspaper is the younger generation as evident from the light hearted content and interesting editorial columns.
Supplement often decides the popularity of a newspaper. Mirror has a long list of unique supplements that keeps readers addicted week in and week out. Some of the supplements that deserve special mention in this respect are:
Chaitime : A fun filled special full of jokes, bollywood bytes and other interesting stuff that is considered interesting by the younger crowds.
Lifestyle : Mirror’s pullout on lifestyle deals with health and food related discussions. Youngsters look forward to the Education and latest style tips given in this pullout.
Sci-tech: This is a special pullout that talks about all the latest advancements in the field of science and technology apart from revealing the latest gizmos about to hit the market.
Growth of advertising in Mirror:
Mirror has become a household name in metro cities like Mumbai, Bangalore. So releasing ads in Mirror has been proving extremely beneficial for advertisers all across the county.
As discussed earlier Mirror was launched to reduce the popularity of newspapers like Mid Day and DNA. Therefore there is very fierce completion amongst these three newspapers when it comes to dominating readership in Mumbai.