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Expert Guidance

Personal Ad Guide & FAQ

Everything you need to know about booking, writing, and releasing successful personal advertisements.

Common questions

Personal column ads — answered

What to include, what it costs, and how quickly it can appear.

Missing person notices 03 QUESTIONS
The most common ad in this column
Q. How do I publish a missing person advertisement in the newspaper?

Send us the person's name and age, height and build, what they were wearing and where and when they were last seen, a recent photograph, and a contact number — and the police complaint or FIR number if you have it. We set it in the paper's format, show you a proof, and it can appear in the next edition if you book before the cut-off.

Q. Do I need a police complaint before the ad can run?

The newspaper does not require one in order to publish, but almost every family files the complaint first and prints the complaint or FIR number in the notice — it tells anyone who recognises the person exactly where to call. If you have not filed yet, do that alongside booking; it does not hold up the ad.

Q. Which newspaper and how many editions should I take?

Take the paper read where the person went missing, and every edition covering the area they could have travelled to — a classified appears only in the editions you choose. Many families take one English daily and one regional daily for the same day. Tell us the area and we confirm which editions cover it before you pay.

Disown notices & greetings 03 QUESTIONS
The other things this column carries
Q. How do I publish a disown notice?

A disown notice states publicly that a family has severed ties with a named relative and is not responsible for their acts, debts or dealings. Give us the wording you want and the names exactly as they should appear, and we publish it as you approve it. Many people have the wording settled by their lawyer first; we will set whatever you supply.

Q. Can I place a birthday, anniversary or thank-you message?

Yes — greetings are the other half of this column. Birthday and anniversary wishes, congratulations on a result or a promotion, and thank-you messages all run here. Tell us the occasion and a line about the person and we write the matter for you free, in the paper's language, and show you a proof.

Q. Can the ad carry a photograph?

Yes. Plain classified text is words only, but classified display carries a photograph, a border and colour — which is why missing person notices and greetings are usually booked as display. It is charged per sq.cm rather than per line, and we show you the exact figure and a proof before you pay.

Cost, timing & proof 03 QUESTIONS
What you pay, how fast, and knowing it ran
Q. How much does a personal ad cost?

Classified text is charged per line and classified display per sq.cm, both per insertion, plus 5% GST. The rate finder above shows the real figure for your paper and edition before you share anything, at official rates with a lowest-price guarantee. A short notice in one edition is the cheapest option; a photograph and several editions cost more.

Q. How soon can it appear?

Most papers have a same-day or next-morning cut-off, so book before the cut-off and it runs the next day. If a missing person notice is urgent, tell us and we book the earliest edition still open. We confirm the exact cut-off for your paper and edition before you pay.

Q. How do I know it ran, and how do I pay?

After publication you can view your ad in that paper's e-paper for the published date and edition, or buy a local copy from a newsstand, and you get a GST invoice for the booking. Payment is online — UPI/QR, card, net-banking or NEFT/RTGS through a secure link. releaseMyAd is the INS-accredited online booking platform for 280+ dailies and has booked ads since 2009.

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How to book · personal

How to book a personal ad in Personal.

Three things used to be hard: knowing the rate, composing the ad and picking the right release date. Here's what each looks like now.

Phase 01
Decide the rate.
Used to need a phone call to the classified desk.

Pick city and edition and the rate appears live. Weekday vs Sunday shown side-by-side. Multi-edition bundles auto-discount on three editions or more.

  1. 0:30

    Pick your category

    Select personal from the classified categories. Sub-categories narrow the section your ad appears in.

  2. 0:45

    Pick your city and edition

    All {edition_count} this newspaper editions listed with live rates. Bundles show on the same page.

  3. 1:00

    Weekday or Sunday?

    Sunday editions carry higher readership at a modest premium. The rate calculator shows both side-by-side.

  4. 1:15

    Bundle discount applied

    5% off three editions, 10% off five, 15% off eight. Pre-built bundles save up to 90% vs individual city bookings.

Phase 02
Compose the ad.
Used to mean copying an old classified from a previous issue.

The composer renders your ad in the exact column width and font the newspaper prints in. Templates let you skip the blank page entirely.

  1. 1:30

    Pick a template or write your own

    Pre-built personal templates available. Use as-is or edit to match your requirements.

  2. 2:00

    Type your copy with live preview

    Live preview re-flows your ad in the actual column width. Character count and per-line pricing update on every keystroke.

  3. 2:30

    Upload a photo (optional)

    JPG or PNG up to 5 MB. We auto-check resolution and warn if it's too low to print cleanly.

  4. 2:45

    Add enhancements

    Tick mark, border, bold — each priced live next to its toggle. You see the final number change before you commit.

Phase 03
Book & confirm.
Used to require a separate call to confirm the booking.

Choose release dates from the calendar, pay your way, and receive instant confirmation. Editorial approval and tearsheet PDF are on us.

  1. 3:00

    Pick release dates

    Calendar shows available dates with deadlines highlighted. Multi-date bookings get a single invoice.

  2. 3:15

    Pay your way

    UPI, credit and debit cards, net banking, wallets. Corporate accounts can pay by NEFT or cheque. GST invoice in your inbox within 5 minutes.

  3. After payment

    Editorial check

    this newspaper checks the ad for category fit and standard wording. ~98% pass on first review; any issue is flagged same business day.

  4. Publication day

    Prints, SMS, tearsheet

    Your ad appears in the edition you booked. SMS with page and section number on publication day. Tearsheet PDF in your inbox within 48 hours.

The whole booking takes about three minutes; the rest runs without you.
Copy, formatting and release dates can be edited free up to 24 hours before press.
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