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Expert Guidance

Travel Ad Guide & FAQ

Everything you need to know about booking, writing, and releasing successful travel advertisements.

The questions desk · tours & travels

Giving a tours and travels ad — answered

What travel agencies, operators and hotels ask before booking a classified. Anything else, our team replies on chat.

What you can advertise 03 QUESTIONS
Who books here, and in which format
Q. What can I advertise under tours and travels?

Anything a travel business sells: tour packages and group departures, hotels, resorts and homestays, a travel agency or agent's services, air and rail ticketing and visa assistance, and bus, cab and car rental. Tell us which, and we set the matter in that paper's format for the travel or services column.

Q. Classified text or a display ad — which should I take?

Classified text is charged per line and suits a standing ad — agency name, destinations, dates, phone — that you run week after week cheaply. Classified display is charged per sq.cm and lets you put in a photograph of the destination, your logo, colour and a border, which is what most tour-package ads use because the picture is the pitch. Design is free either way.

Q. What should the ad actually say?

A traveller scans for four things: where, when, what is included, and who to call. Destinations and duration, departure dates or the season, what the package covers, and a phone number. Longer matter costs more per line without being read further. Send us your details in any form and we write it and show you a proof before it prints.

Cost, paper & edition 03 QUESTIONS
What it comes to and where it runs
Q. How much does a tours and travels ad cost?

Classified text is charged per line, so a short standing ad is the cheapest option — the rate finder above shows the real figure for your paper and edition before you share anything, at official rates with a lowest-price guarantee. Classified display is charged per sq.cm. Both are per insertion, plus 5% GST, and a run of insertions usually costs less than booking them one at a time.

Q. Which newspaper and edition should I pick?

Pick by the city your customers travel from, not the destination they travel to — an agency in Kolkata selling a Darjeeling package advertises in Kolkata. An edition covers specific districts, not a whole state, so we confirm exactly which districts yours reaches before you pay, and whether a combo across editions is cheaper than booking each one.

Q. When should the ad run?

Ahead of the season you are selling into — holiday and vacation travel is booked weeks before the trip, so an ad that appears once the season has started is late. Most papers have a same-day or next-morning cut-off for classifieds, and weekend pages close earlier, so give yourself a day's margin. We confirm the exact cut-off for your paper and edition before you pay.

Language, booking & proof 03 QUESTIONS
Getting it written, paying, and knowing it ran
Q. Can you write and translate the ad for me?

Yes — free. Send the details in any language, even as a photo of handwritten matter, and we draft it, trim it to the paper's line limit, translate it into the paper's language — Hindi, Bengali, Malayalam, Tamil, Telugu and more — and design the display block if you are taking one. You approve a proof before anything prints.

Q. How do I pay, and how do I know the ad ran?

Book and pay online in minutes — UPI/QR, card, net-banking or NEFT/RTGS through a secure link — with a GST invoice in your agency's name. After publication you can view your ad in that paper's e-paper for the published date and edition, or buy a printed copy locally. releaseMyAd is an INS-accredited online booking platform for 280+ dailies.

Q. I am looking to book a holiday, not an ad.

Then this is the wrong page, and we would rather say so than waste your time. releaseMyAd books newspaper advertisements for businesses; we do not sell tour packages, tickets or hotel rooms. The agencies and operators whose ads appear in the travel columns of the papers listed here are who you want.

Still got a travel question?
Chat with our desk — replies within 30 minutes, 24×7.
How to book · travel

How to book a travel ad in Travel.

Three things used to be hard: knowing the rate, composing the ad and picking the right release date. Here's what each looks like now.

Phase 01
Decide the rate.
Used to need a phone call to the classified desk.

Pick city and edition and the rate appears live. Weekday vs Sunday shown side-by-side. Multi-edition bundles auto-discount on three editions or more.

  1. 0:30

    Pick your category

    Select travel from the classified categories. Sub-categories narrow the section your ad appears in.

  2. 0:45

    Pick your city and edition

    All {edition_count} this newspaper editions listed with live rates. Bundles show on the same page.

  3. 1:00

    Weekday or Sunday?

    Sunday editions carry higher readership at a modest premium. The rate calculator shows both side-by-side.

  4. 1:15

    Bundle discount applied

    5% off three editions, 10% off five, 15% off eight. Pre-built bundles save up to 90% vs individual city bookings.

Phase 02
Compose the ad.
Used to mean copying an old classified from a previous issue.

The composer renders your ad in the exact column width and font the newspaper prints in. Templates let you skip the blank page entirely.

  1. 1:30

    Pick a template or write your own

    Pre-built travel templates available. Use as-is or edit to match your requirements.

  2. 2:00

    Type your copy with live preview

    Live preview re-flows your ad in the actual column width. Character count and per-line pricing update on every keystroke.

  3. 2:30

    Upload a photo (optional)

    JPG or PNG up to 5 MB. We auto-check resolution and warn if it's too low to print cleanly.

  4. 2:45

    Add enhancements

    Tick mark, border, bold — each priced live next to its toggle. You see the final number change before you commit.

Phase 03
Book & confirm.
Used to require a separate call to confirm the booking.

Choose release dates from the calendar, pay your way, and receive instant confirmation. Editorial approval and tearsheet PDF are on us.

  1. 3:00

    Pick release dates

    Calendar shows available dates with deadlines highlighted. Multi-date bookings get a single invoice.

  2. 3:15

    Pay your way

    UPI, credit and debit cards, net banking, wallets. Corporate accounts can pay by NEFT or cheque. GST invoice in your inbox within 5 minutes.

  3. After payment

    Editorial check

    this newspaper checks the ad for category fit and standard wording. ~98% pass on first review; any issue is flagged same business day.

  4. Publication day

    Prints, SMS, tearsheet

    Your ad appears in the edition you booked. SMS with page and section number on publication day. Tearsheet PDF in your inbox within 48 hours.

The whole booking takes about three minutes; the rest runs without you.
Copy, formatting and release dates can be edited free up to 24 hours before press.
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See your rate instantly — the official newspaper rate, lowest-price guaranteed.

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