Are there any guidelines for formatting and wording my Tribune classified ad?

As classified ads are charged on the basis of the number of words, it is recommended that you keep your ad matter crisp and concise. Consider using short sentences that make an impact on the reader. Provide all relevant information and include a powerful call to action so that readers can be turned into customers. It is important to keep in mind that once the basic word limit has been exceeded, additional charges will apply per character used, so we recommend keeping the content of your Tribune classified ad short and sweet.