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Understanding Education Advertising
The education sector in India is growing with each passing day. Educational institutions from all over are battling it out to become the first choice of students from the country. Such fierce rivalry has forced education institutions to promote their services through advertising.
Modes of Education Advertising:
Electronic medium has become a highly popular medium of advertising. Thousands book education ads on television, radio etc. The only hindrance is the high cost associated with such advertising.
Internet has become another medium of education advertisers. The only major flaw with this is most of these websites provide free listing services. Therefore the shelf-life of these education ads is considerably low.
Newspaper print advertising or classified advertising has emerged to be the clear winner among advertising mediums. Today education ads are mostly published in newspapers only. The reason newspapers have much wider reach compared to any other medium. Apart from this the cost of booking education newspapers ads is cheaper than most other mediums.