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Expert Guidance

Education Ad Guide & FAQ

Everything you need to know about booking, writing, and releasing successful education advertisements.

Common questions

Giving an education ad — answered

What institutes and private tutors ask before booking an admission or tuition ad.

Cost & format 03 QUESTIONS
What you pay and what the ad looks like
Q. How much does an education ad cost in the newspaper?

Classified text is charged per line, so a short admission or tuition ad is the cheapest option — the rate finder above shows the real figure for your paper and edition before you share anything, at official rates with a lowest-price guarantee. Classified display, which lets you carry your logo, a border and colour, is charged per sq.cm. Both are per insertion, plus 5% GST.

Q. What is the standard education ad format?

An admission ad runs in one shape: institute name, the course or courses, eligibility, duration, the last date to apply, and a phone number or address. A tuition ad is shorter — subject, class or board, area, batch timing and a number. Send the details in any order, even as a photo of a handwritten note, and we set it in the paper's format and show you a proof before it prints.

Q. I am a private tutor, not an institute — can I still give an ad?

Yes, and it is one of the most common bookings in this column. A three or four line classified under the education heading in your city's edition — subject, class, area, timing, number — is the cheapest print option there is, and it reaches parents in exactly the neighbourhood you teach in.

Reach & timing 03 QUESTIONS
Which edition, and when to run it
Q. Which edition reaches the students I want?

A classified runs only in the editions you choose, and each covers specific districts, not a whole state. Because a student has to be able to attend, the edition covering your catchment usually beats a wider, costlier buy. Tell us where your institute or class is and we confirm the coverage before you pay.

Q. When should an admission ad run?

Most institutes book around their admission window — when board results are out, when counselling starts, and in the weeks before the session begins. Weekend editions carry the heaviest education readership, and a run of two or three insertions across the window usually works better than one. We will map the dates for you.

Q. When will it publish?

Most papers have a same-day or next-morning cut-off — book before the cut-off and it runs the next day. Weekend education pages book out earlier, so give yourself a day's margin. We confirm the exact cut-off for your paper and edition before you pay.

Booking & proof 03 QUESTIONS
Paying, and knowing it ran
Q. Can you write or translate the ad for me?

Yes — free. Send the course or class details in any language and we draft the matter, trim it to the paper's line limit, translate it into the paper's language — Tamil, Telugu, Hindi, Marathi, Malayalam and more — and show you a proof before it prints.

Q. How do I know the ad actually ran?

After publication you can view your ad in that paper's e-paper for the published date and edition, or buy a local copy of that edition. You also get a GST invoice for the booking, in your institute's name if you need one.

Q. How do I pay, and is this genuine?

Book and pay online in minutes — UPI/QR, card, net-banking or NEFT/RTGS via a secure link. releaseMyAd is the INS-accredited online booking platform for 280+ dailies and has booked newspaper ads since 2009.

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How to book · education

How to book a education ad in Education.

Three things used to be hard: knowing the rate, composing the ad and picking the right release date. Here's what each looks like now.

Phase 01
Decide the rate.
Used to need a phone call to the classified desk.

Pick city and edition and the rate appears live. Weekday vs Sunday shown side-by-side. Multi-edition bundles auto-discount on three editions or more.

  1. 0:30

    Pick your category

    Select education from the classified categories. Sub-categories narrow the section your ad appears in.

  2. 0:45

    Pick your city and edition

    All {edition_count} this newspaper editions listed with live rates. Bundles show on the same page.

  3. 1:00

    Weekday or Sunday?

    Sunday editions carry higher readership at a modest premium. The rate calculator shows both side-by-side.

  4. 1:15

    Bundle discount applied

    5% off three editions, 10% off five, 15% off eight. Pre-built bundles save up to 90% vs individual city bookings.

Phase 02
Compose the ad.
Used to mean copying an old classified from a previous issue.

The composer renders your ad in the exact column width and font the newspaper prints in. Templates let you skip the blank page entirely.

  1. 1:30

    Pick a template or write your own

    Pre-built education templates available. Use as-is or edit to match your requirements.

  2. 2:00

    Type your copy with live preview

    Live preview re-flows your ad in the actual column width. Character count and per-line pricing update on every keystroke.

  3. 2:30

    Upload a photo (optional)

    JPG or PNG up to 5 MB. We auto-check resolution and warn if it's too low to print cleanly.

  4. 2:45

    Add enhancements

    Tick mark, border, bold — each priced live next to its toggle. You see the final number change before you commit.

Phase 03
Book & confirm.
Used to require a separate call to confirm the booking.

Choose release dates from the calendar, pay your way, and receive instant confirmation. Editorial approval and tearsheet PDF are on us.

  1. 3:00

    Pick release dates

    Calendar shows available dates with deadlines highlighted. Multi-date bookings get a single invoice.

  2. 3:15

    Pay your way

    UPI, credit and debit cards, net banking, wallets. Corporate accounts can pay by NEFT or cheque. GST invoice in your inbox within 5 minutes.

  3. After payment

    Editorial check

    this newspaper checks the ad for category fit and standard wording. ~98% pass on first review; any issue is flagged same business day.

  4. Publication day

    Prints, SMS, tearsheet

    Your ad appears in the edition you booked. SMS with page and section number on publication day. Tearsheet PDF in your inbox within 48 hours.

The whole booking takes about three minutes; the rest runs without you.
Copy, formatting and release dates can be edited free up to 24 hours before press.
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