Everything you need to know about booking, writing, and releasing successful retail advertisements.
Straight answers on cost, format and timing for a retail ad, whether it is your first one or your fiftieth.
There are two formats and they are priced differently. Classified text is charged per line, so a short announcement — sale dates, shop name, address, phone — is the cheapest way in. Classified display and full display are charged per sq.cm, so the price follows the size you take, and that is what lets you carry a logo, a photo of the product, a border or colour. Both are per insertion, plus 5% GST. The rate finder above shows the real figure for your paper and edition at official rates, lowest-price guaranteed, before you share anything.
Ask what the ad has to do. If it only has to state a fact — sale from the 14th, new branch open, stock arrived — classified text does that for the least money. If the product has to be seen, or you want your shop's name and logo recognisable at a glance across the page, take display. Many retailers run a small display for the opening and cheaper classified lines on the days that follow.
Keep it to what a reader needs in order to act: what the offer is, the dates it runs, the shop name, the full address with a landmark, and a phone or WhatsApp number. For an opening, add the day and the time. Send us these in any order — a photo of a handwritten note is fine — and we set it in the paper's format and show you a proof before it prints.
An ad runs only in the editions you choose, and each edition covers specific districts — a city edition will not reach a reader two districts away, and there is no sense paying for readers who will never walk into your shop. Tell us your locality and the area you draw customers from, and we confirm which edition covers it before you pay.
Print is read the morning it lands, so book it to appear a day or two before the offer starts rather than on the day itself — that gives a reader time to plan the trip. If the sale runs a week, many retailers take one insertion before it opens and a second midway through; each insertion is charged separately at the same rate.
Most papers have a same-day or next-morning cut-off, so booking before the cut-off gets you into the next day's edition. Display space on popular pages books out earlier than classified lines, so leave yourself a day or two of margin for anything with a logo or photo. We confirm the exact cut-off for your paper and edition before you pay.
Yes — free. Send the details in any language and we draft the wording, trim it to the paper's line limit, translate it into the paper's language and show you a proof before it prints. If you already have artwork for a display ad, send that instead and we check it against the paper's size and format rules.
After publication you can view your ad in that paper's e-paper, or buy a local copy of the edition. You also get a GST invoice for the booking.
Book and pay online in minutes — UPI/QR, card, net-banking or NEFT/RTGS via a secure link. releaseMyAd is the INS-accredited online booking platform for 280+ dailies and has booked ads since 2009.
Three things used to be hard: knowing the rate, composing the ad and picking the right release date. Here's what each looks like now.
See your rate instantly — the official newspaper rate, lowest-price guaranteed.
