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How to plan advertising campaigns across mass media to drive business growth


It is never enough to advertise widely if one cannot advertise effectively. For every startup, where the key to survival is gaining traction and growth, marketing plays a crucial role. Initial traction for consumer startups gets driven by digital marketing, as it’s performance driven and measurable. Having gained the initial base and equipped with a round of funding, startups often turn to mass-media advertising across newspapers, TV and radio for growing reach.

All India Radio Partners releaseMyAd to Enable Ad-Bookings Online


All India Radio has appointed releaseMyAd as its only virtual advertising agency authorized to accept and process radio advertisement bookings for its network of stations, which include Akashvani, Vividh Bharati, FM Rainbow and FM Gold.
 
To reinforce its presence in the virtual world, AIR has also mandated releaseMyAd.com to meet twin objectives of optimum inventory utilization as well as revenue augmentation.
 
The facility allows advertisers to book ads online across all channels of AIR. As an online media option, releaseMyAd makes mass media advertising options accessible to all advertisers. “This initiative, a part of AIR’s ambitious web-enabled services for its patrons will not only assist us in adequate utilization of last minute inventory that goes wasted if not put to use but will also fetch us valuable extra revenues,” says Amitabh Shukla, Additional Director General (Commercial), All India Radio.

Smart Radio Advertising to all those 590 million smart – phone users via releaseMyAd


If you have just launched your prized race horse app and are ready to market it, but are held back due to a budget restriction, this article is for you.The work surrounding your App does not end when it is finally developed and made available for download on the online store of your choice. We can even say that the hard work has only just begun!With over 2 million Apps available in the two biggest App stores (App Store and Google Play) to choose from, how do you make customers choose yours?
 
Our study shows that around 65% of smart-phone users are resistant to downloading apps frequently.In order to capture your target audience mind it is your foremost requirement to promote your brand effectively.There around 164 million radio listeners in India out of which over 35% of the listeners tune into radio on their mobile phones.

12 Reasons Why You Should Invest In Digital Marketing


The evolutionary transition of the internet from being a futuristic mode of communication to the necessity that it has become today, among the ones who have benefited most are, undoubtedly, Small and Medium Businesses (SMBs). While SMBs cannot boast of having the most expansive of budgets dedicated to advertising, what they are doing now is steadily optimizing the potential of their limited budgets by delving into online advertising.
 
If you are the part of an SMB, then Digital Advertising is the need of the hour. And it’s not just SMBs that can profit from internet marketing, larger organizations too can reap those rewards. 

How to plan advertising campaigns across mass media to drive business growth

2015-09-03

All India Radio Partners releaseMyAd to Enable Ad-Bookings Online

2015-10-08

Smart Radio Advertising to all those 590 million smart – phone users via releaseMyAd

2015-06-24

12 Reasons Why You Should Invest In Digital Marketing

2015-04-24