Reasons behind Popularity:

Mid Day has carved a name for itself for being entertaining and easy to read newspaper. The target readers of Mid Day comprises of the Urban Youth.  Mid Day is one of the forerunners in implementing advanced technology in the art of spreading news amongst its readers.  This is one of the primary reasons that make Mid Day a favorite with young professionals who can get news updates from either the physical copy or other platforms.

Supplements:

Mid Day has a whole range of exciting supplements that keeps its readers entertained through the week.  Specials like Zing, Fun@Work etc keeps adds a great deal of entertainment value to the newspaper.

Growth of advertising:

Mid Day is published in major Indian cities like Mumbai, Delhi, Bangalore, Pune and Ahmedabad. Therefore it is only natural that advertisers have been swopping in to book their space within the classified pages of Mid Day newspaper.  

Competition:

Mid Day’s primary threat in Maharashtra is Times Of India and its sister publication Mirror.  Regional newspapers like Gujarat Samachar and Maharashtra Times have also occupied a certain section of the newspaper’s net readership in Gujarat and Maharashtra respectively.